Artery in the Press
We’re still in beta, but journalists have been going anyway… here’s what they’ve said.
The Wall Street Journal
“Platforms like Artery represent a counterrevolution, they say—a return to a time when people had friends and neighbors perform in their homes rather than relying on professionals.
‘You are the culture of the city,’ Mr. Ravich says. ‘Don’t wait for someone else to do it for you.’
The Times of London
“Act two was in the bedroom: the tenor in a tux, his tie still undone, telling the story of the opera he was to perform that night. In the final act, as he sang Verdi in the living room, a woman leapt up from the audience. She was the surprise performer, a soprano. Other shows featured ballerinas, jazz quintets, classical recitals, Shakespearian speeches.”
The Toronto Star
“Daniels has done other interconnectivity packages for condo buyers — such as with the Toronto International Film Festival at Festival Tower and the Mississauga Living Arts Centre at Wesley Tower — but Artery’s is very local and unique, says Dominic Tompa, Daniels vice-president of sales.
‘It creates a more personal experience by bringing people together in an intimate environment. It can be anything from music to dance to comedy to painting. We thought it was such a cool thing and absolutely perfect for the type of community we hope to create there.’
Every performer made remarks about the special type of energy that filled the room. I could definitely feel something warm, especially during one man’s fiery performance. He began singing in broken English, but quickly switched to his native language of Creole because he felt so comfortable with the audience. I went into this experience knowing very little about Artery and its community oriented mission and left with an appreciation and drive for finding common ground and support in a country that is struggling to do so. To any musician, artist, or art lover, I highly encourage you to check out Artery. You can go to performances all over the country! There are multiple performances every week, and it’s a chance to have an out of this world experience.
“Toronto is well known for its thriving music scene but that doesn’t stop it from facing the same issue as many other cities: the closing of live venues. A start-up called Artery is trying to change all that by turning living rooms, backyards, rooftops, bathroom walls and any other nooks and crannies of the city it can find into pop-up performance spaces for musicians and artists to showcase their work. Monocle bureau chief Tomos Lewis meets one of Artery’s co-founders, Salimah Ebrahim, to find out how it’s pumping life back into the city’s arts scene.”
“The closing of some big and small music venues in the city has many worried that we're running out of accessible and affordable spaces for music, art and events.
While we still have an impressive number of venues, it's forcing some people to flex their innovation muscles and create new and exciting ways for the city to experience culture.
In comes Artery, a startup from Toronto that enables hosts and organizers to present work by local performers in temporary DIY spaces like homes, apartments, offices, yards ... wherever.”
“My partner and I are scrunched onto cushions next to Harry and Rosalie, a middle-aged couple from downtown who are Artery newbies. We also yack it up with Sal, who has been to three such showcases, and get into a discussion about the best bike routes to the Evergreen Brickworks. The conversation is spontaneous, natural and, in some ways, surprising—since most of us were total strangers at the beginning of the evening. Sounds like the best kind of community to me.”
“From restaurant, hotels and bar spaces, to rooftops, home living rooms and backyards, artists are gradually moving live shows under Artery where the audience are.
“After learning of the Artery concept, I organised one performance at the rooftop of my apartment in Brooklyn, New York,” recalls Dennis Muganza, a Rwandan artist. “I invited ten of my friends, and three more of my friends invited more people, who all didn’t know each other,” he adds.
“Returning back home, I realised how I had already been paid via my PayPal account, which was so amazing,” he adds. Artery basically empowering artists to better their art presentation and gives them chances to get paid.”
“Vladic Ravich, founder of Artery, says he and his co-founder, Salimah Yvette Ebrahim, started talking about their experiences as journalists and ‘about how hard writing about culture can be—how you have to capture not just the person, but the entire culture around them—how they joke with their friends, where they sit, how they are greeted...seeing the little stuff close up is the only way to understand the big stuff. Somehow, out of that came this idea about a website that actually connected people to the real culture of a place.’”